Money saving measures: https://www.rugbyadvertiser.co.uk/news/traffic-and-travel/seven-bus-services-across-rugby-borough-could-have-journeys-stripped-back-heres-how-have-your-say-1351984

They could run much smaller buses.

We have full size single deckers all day (crazy as there's very few use them) but after about 7:00PM the buses are all a lot smaller, almost minibus sized.

I've seen those too. They cause less congestion by not clogging roads up around bus stops.

Another bus route axed: https://rugbyobserver.co.uk/news/bus-service-linking-newbold-and-overslade-to-town-centre-to-be-axed/

A temporary reprieve for the service: https://rugbyobserver.co.uk/news/newbold-and-overslade-bus-service-saved-for-now/

This is a difficult one. Less popular services often need to be subsidised. The problem is always where the limit is placed.

A former MBA lecturer of mine did an interesting case study on this. Unfortunately, there is no easy answer.

It's a trick one - no-one's going to use buses until they're as convenient as cars, and bus services won't improve unless people use them.

I think it depends on the commitment of local authorities. If they are serious about removing cars from the roads, they will improve bus services. If they don't, I think we can draw our own conclusions.