“At the heart of this initiative is that the investment reaps longer term benefit for the local economy."

http://stratfordobserver.co.uk/news/shakespeares-tavern-serve-summer-thanks-9k-grant/

Yes, by getting tourists to spend more money; for the locals, there's Stratford Ale House.

I wonder how the town publicans feel about this? The pub trade has been in decline for many years with many publicans being forced out of the trade due to excessive competition from supermarkets, fuel stations etc. I'll bet that many aren't too happy.