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Thread: Jaguar Landrover closing factories.

  1. #33
    Administrator Lex's Avatar
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    I heard a report today saying they're recruiting for their overseas facilities - sounds like they're moving the whole operation abroad.

  2. #34
    Super Moderator rebbonk's Avatar
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    I suspect that they will move production abroad where they can, but equally I think it will spectacularly backfire on them. - Both brands are inherently British, and known to do what they promise: and that is largely what sells them.

    The biggest issue that they face is that they have merged the brands instead of keeping them separate. Jaguars are fast gentlemen's cars, Land Rovers are go anywhere trucks. - And for that, the Sales and marketing guys are at fault.

    It's easy to make money from car production in the good times, but once the good times turn you get to see the quality of the management. JLR hasn't got a good team in place, just as Rover hadn't when it finally went bump.

  3. #35
    Administrator Lex's Avatar
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  4. #36
    Super Moderator rebbonk's Avatar
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    Well, apart from the fact that I consider the 'expert' an ar$ehole...

    Tata cannot afford to continue funding the losses, so I don't blame them for looking to offload the company. However, the issues are deeply ingrained and unless anyone is really prepared to get to grips with things, the situation will not improve.

    The formation of JLR wasn't, as many assume, a merger, but a takeover of L/R by Jaguar. Anyone with half a brain can look back and see that Jaguar hasn't made money in years. L/R's quality was rubbish, but it did make money.

    Lessons haven't been learned from the 70's (Jaguar's culture well into the 2000's) where there were too many vehicles competeing in the same market segment. Had those at Jaguar taken more of a backseat and kept the two brands separate things might have turned out very different. Jaguar ought be making fast gentlemen's cars, with L/R making big beefy off roaders. Of course, killing Defender off hasn't helped!

    If Peugeot do take this mess on they are going to need to be very firm (I'd fire all the management) unless thet want the problems that Chrysler brought to Mercedes occuring on their own doorstep.

  5. #37
    Super Moderator rebbonk's Avatar
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    Ooh look, our 'expert' must have read my previous post...

    “The company has a complicated and overlapping vehicle range, which has caused a phenomenon known as sales cannibalisation, where similar vehicles across JLR simply compete for the same customers.
    Source:Coventry Telegraph

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