The Lib Dems are using data to profile every voter in UK - and give you a score
The Liberal Democrats are profiling every voter in the country by rating their political preferences, Sky News can reveal.
This includes which party they will vote for in the next election and whether they are a Remainer or Leaver.
The percentage ratings - there are at least 42 in total, although the identity of only 37 are known - estimate whether someone voted Leave or Remain in the 2016 EU referendum and predict how they would vote if there was a second poll in 2019.
Other scored characteristics include "Likelihood of being a Labour voter in 2019", "Likelihood of being a core Lib Dem" and "Net difference in likelihood of voting for the Conservative or Brexit Party in 2019".
The system, which uses a sophisticated computer model to generate the scores, also assesses personal outlooks, giving a percentage to "Likelihood of being a pragmatic liberal".
The Liberal Democrats also use software which estimates the age and first language of voters by analysing their names.
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