Ah, I think that from their perspective there is a method in their madness. It's designed to confuse us and have us stay in the store longer wandering about the aisles looking for what was in one aisle one week and and now down the other end of the store. The objective is to have you spend more by impulse buying. Not sure that it improves your shopping experience if you can't find the Kleenex though.
As a foreigner to these shores I find things in odd places. eg expecting to find all baking things in the same place I go there looking for sugar. Well, it ain't necessarily so. One day I was looking for coffee and whizzed down the main aisle looking for the one that said Coffee / Tea and completely missed the one that said Hot Drinks.
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