The other forum in Atherstone is hosted, doesn't have adverts and is run on a voluntary basis for the town, it has no donate button, and doesn't link to his business.
Blackpoolweb a vbulletin site on a server with no adverts only a donate button. No business interest whatsover
Burnley web same set up with adverts instead of donate
accringtonweb same set up as above
My forum free board free hosting, but lots of my time, a donate button towards getting a server and the other projects I do including providing part of the town with christmas lights at my own expense which has cost thousands.
rawtenstall web as above
coleshill forum as above
nuneaton web as above
tamworth web as above
Several paid for and several free forums all run the same, there is no difference, all allow linking to each other.
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Having a business outlook to promoting your forum doesn't necessarily mean it makes money (or even profit). These things are paid for by either donations or more often than not, out of the owners own pocket and are usually run for the love.
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Having a business outlook to proming a forum would be to allow links.
people are like google, there is no difference both need links to find a site. The more links in AND out better the ranking.